How AI-Driven Dental Models Are Reshaping Patient Expectations — And What Practice Owners Should Prepare For

The dental industry is entering a pivotal shift. As consumer expectations evolve and AI-powered dental startups enter the market, traditional practices are facing new opportunities—and new pressures. One of the most talked-about examples is Wally, a subscription-based, AI-driven dental care model gaining traction among freelancers, gig workers, and uninsured or underinsured patients. 

While subscription dentistry is not new, the rapid advancement of AI and the rise of predictable-cost membership plans are changing the competitive landscape. For dental practice owners, these trends signal a need to reassess pricing models, technology investments, and patient experience strategies to stay both profitable and relevant. 

The Rise of AI-Enhanced Preventative Care 

Wally’s New York-based model is built around affordability and accessibility. Members pay $249 per year for unlimited cleanings, AI-powered cavity detection during annual exams, free whitening, and additional emerging services such as cavity-reversal treatments and clear aligner products. 

This approach appeals particularly to: 

• Freelancers and gig workers who lack employer-sponsored dental benefits 

• Patients frustrated with traditional insurance limitations 

• Consumers seeking convenience, transparent pricing, and tech-enhanced care 

Although 87% of Americans have dental coverage, many still find their needs are not adequately met. Annual benefit caps—often around $1,500 for PPO plans—leave patients paying out of pocket for the care they want most. Startups like Wally are capitalizing on this gap. 

What This Means for Traditional Practice Owners 

AI-enabled care and subscription models are no longer fringe concepts. They are shaping how patients perceive value, convenience, and trust in dental care. For dental owners, this has several implications: 

1. Expect Higher Patient Interest in AI-Supported Diagnosis 

AI-powered radiograph and cavity detection tools are becoming mainstream. Even if your practice does not operate on a subscription model, patients increasingly expect modern diagnostic technology that improves accuracy and reduces chair time. 

1. Membership Plans Will Become a Competitive Necessity 

Startups like Wally have normalized subscription-style preventative care. Practices that implement their own in-house membership plans can: 

• Reduce dependence on PPO reimbursement 

• Attract uninsured or underinsured patients 

• Increase recurring revenue 

• Improve loyalty and reduce attrition 

1. AI May Improve Efficiency and Accuracy 

Modern AI systems are often cloud-based, affordable, and built to integrate with existing software. While every practice must evaluate the clinical and financial fit individually, AI is becoming a standard component of preventive care and diagnostics. Higher-quality diagnosis, reduced variability, and faster workflows can strengthen the overall patient experience and support better long-term outcomes. 

1. Capacity and Access Must Be Managed to Avoid Patient Frustration 

One challenge Wally has faced is managing patient volume as it scales. Traditional practices can use this as a reminder that any shift in care delivery—whether adopting new technology or adding a membership plan—requires careful evaluation of scheduling systems, staffing, and hygiene capacity. 

1. Patient Expectations Will Continue to Rise 

AI-powered detection, transparent pricing, subscription plans, and convenience are becoming normalized. Independent practices that combine high-quality care with modern tools and clear communication will remain competitive and trusted in their communities. 

How DrillDown Solution Supports Dental Practice Owners 

As innovations like AI, subscription dentistry, and new patient care models continue to emerge, dental practice owners benefit from having a reliable source of clear, practical financial guidance. At DrillDown Solution, our role is to help dentists understand how industry trends may impact their practice from a business, tax, and financial perspective. 

Our goal is to empower dentists with the knowledge and perspective they need to run stronger, more resilient practices—no matter how the industry evolves. 

To read the original article by Forbes, visit:
http://www.forbes.com/sites/elainepofeldt/2025/10/26/a-dental-startup-offers-an-ai-powered-solution-to-the-underinsured/?ctpv=searchpage