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How to Use Financial KPIs to Improve Case Acceptance and Production in Your Practice

A new year often brings renewed focus for dental practices: refining systems, improving efficiency, and strengthening the connection between clinical activity and financial performance. One of the most effective ways to achieve these goals is by tracking and understanding financial KPIs—key performance indicators that reveal how well your practice converts opportunities into production and revenue. 

Dentists are trained extensively in clinical excellence, but many are left on their own to interpret the financial side of running a practice. This gap can hold back growth, limit profitability, and make it harder to identify where systems are breaking down. The right KPIs bring visibility to those blind spots and help practice owners make confident operational decisions. 

When used consistently, financial KPIs can uncover exactly where case acceptance slows, where scheduling inefficiencies exist, and how production can grow without adding unnecessary stress to your team. 

The Three Financial KPIs Every Dental Practice Should Be Tracking 

While dozens of KPIs can be useful, three are especially valuable when it comes to improving production and case acceptance. 

  1. Production per Visit

This metric shows the average value generated every time a patient sits in the chair. It helps practice owners identify whether clinical time is being used efficiently and whether treatment planning is aligned with patient needs. 

Low production per visit can indicate underdiagnosis, rushed exams, or missed opportunities during hygiene appointments. Improving this KPI often starts with strengthening diagnostic consistency and ensuring doctors and hygienists have enough time to educate patients. 

  1. Case Acceptance Rate

Perhaps the most critical KPI in a dental practice, case acceptance reflects how effectively the team communicates treatment needs and builds patient trust. Even a slight improvement in acceptance percentage can significantly increase production without adding more days to the schedule. 

Tracking acceptance by provider, procedure, and department can uncover patterns—such as patient hesitation around certain treatment types or differences in communication styles among team members. These insights make coaching, scripting, and scheduling far more targeted. 

  1. Hygiene Reappointment Rate

Since the hygiene department fuels long-term production, reappointment rate is a powerful indicator of patient retention and future case opportunities. Ideally, most patients leave with their next visit already scheduled. When reappointment rates fall, the practice is forced to rely heavily on new patients to sustain production, which is costly and unpredictable. 

Monitoring this KPI helps owners understand whether hygienists have the right support, the right scripting, and the right time to build relationships with patients. 

How These KPIs Inform Scheduling, Staffing, and Clinical Flow 

When practice owners track and compare KPIs over time, patterns begin to surface. Production per visit may peak on certain days, indicating your schedule layout is working well—or it may drop when the team is stretched thin. Case acceptance fluctuations might correlate with staff changes, rushed consults, or inconsistent financial presentation. 

These insights help guide decisions about: 

  • Adjusting provider schedules to improve efficiency 
  • Increasing or redistributing hygiene capacity 
  • Allocating more time to complex procedures 
  • Training team members on communication and financing conversations 
  • Ensuring the right mix of new-patient appointments and established-patient care 

KPIs give owners a clearer picture of where the practice is thriving and where systems are silently costing the business time and revenue. 

Examples of Improvements Driven by Better KPI Tracking 

Practices that begin monitoring and analyzing their KPIs often see measurable improvements within months. A practice with low production per visit may find that diagnostic inconsistency—rather than patient resistance—is the root cause. With calibrated exam protocols and improved handoffs, production increases without adding working hours. 

Another practice may discover that case acceptance drops at the end of the day when the schedule is tight and consults feel rushed. Adjusting scheduling templates and giving providers more consult time leads to higher acceptance and a more relaxed patient experience. 

Hygiene departments often benefit the most. When reappointment rates are tracked daily, teams can see in real time how effective their processes are and where support is needed. Small improvements in reappointment dramatically strengthen the future schedule and stabilize revenue. 

Turning Financial KPIs Into Actionable Insights 

For dental practice owners, the value of KPIs goes far beyond numbers on a report—they provide clarity. When tracked consistently and interpreted correctly, KPIs give owners the visibility they need to make decisions with confidence, strengthen systems, and reduce the guesswork that so often accompanies practice management. DrillDown Solution helps dentists understand these metrics and what they mean for their unique practice, offering financial insight that turns data into direction and supports long-term operational success.

Note: The material and contents provided in this article are informative in nature only. It is not intended to be advice and you should not act specifically on the basis of this information alone. If expert assistance is required, professional advice should be obtained.

Ed Gabriel, CPA is President of DrillDown Solution and a graduate of Brigham Young University. His clients benefit from over 40 years of experience in maximizing profits, minimizing taxes and putting them in the best financial position possible.